How Our Process Delivers the Results Austin Sellers Deserve
When it comes to selling your home, most people focus on what your home is worth and when to list it. But in today’s competitive market, how you go to market matters just as much—if not more.
At Trigaci Stiles Group, we believe the key to a successful sale isn’t just exposure. It’s strategic exposure paired with a deeply thoughtful, personalized process.
Here’s how the data—and our results—back that up.
The Power of Pre-Marketing: The Stats You Need to Know
At the recent Austin Accelerator Summit, Compass unveiled new national and local data that quantifies what we’ve seen play out in our listings for years:
Homes that are pre-marketed before hitting the MLS sell for more money, more quickly, and with fewer price drops.
Specifically:
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Pre-marketed listings in Austin sold 2.9% higher on average.
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They went under contract 36% faster than MLS-only listings.
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They were up to 58% less likely to need a price drop.
And contrary to common belief, this wasn’t just true for luxury homes. These results held steady across all price points, including homes under $1 million.
In an environment where buyers are price-conscious and inventory is growing, this kind of edge isn’t optional—it’s essential.
Why Our Process Outperforms
Our clients aren’t just getting access to an innovative launch strategy—they’re getting a team that understands how to make every step count. Our process is built to anticipate buyer behavior, position homes to perform, and give our sellers complete clarity and confidence throughout.
Here’s what that actually looks like:
Pre-Listing Prep Grounded in Strategy, Not Guesswork
We don’t blindly suggest full remodels or upgrades. Instead, we assess your home through a buyer psychology lens: What changes will actually move the needle? Sometimes it’s just paint. Sometimes it’s lighting or layout tweaks. We advise with ROI in mind.
Phase 1: Private Exclusive
We begin by introducing your home quietly—only to top agents and their most serious buyers—through Compass’s Private Exclusive network.
Why? Because this phase allows us to:
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Test pricing without public risk
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Gauge interest from real buyers
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Collect valuable feedback
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And even find premium buyers who will pay more for certainty and reduced competition
This “soft launch” creates space to refine our positioning—and in some cases, we sell before ever going public.
Phase 2: Compass Coming Soon
Next, we move to Compass.com—still not public on MLS or third-party sites, but now public-facing on a platform we control.
This builds broader anticipation while:
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Keeping your Days on Market at zero
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Allowing us to refine strategy based on early engagement
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Letting serious buyers start planning early showings
It’s like showing the trailer before the movie premieres—by the time we go live, demand is already in motion.
Phase 3: Full Market Launch
Only after we’ve gathered insights and created urgency do we launch publicly across the MLS, Zillow, Realtor.com, and other third-party platforms.
By then, we have:
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The right price, backed by data
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Real-time buyer insight from Phases 1 & 2
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A launch that feels intentional—not reactive
And most importantly, we reduce the risk of price reductions, stale listings, or days-on-market fatigue.
Bonus: Full Transparency with Compass One
Once we go live, you’ll have a seller dashboard (Compass One) that shows you every major milestone—from photo shoot to listing launch to offer deadlines, to closing. This eliminates guesswork and ensures you're always in the know.
A Team That Knows When to Say No
Not every listing is the right fit—and not every seller is aligned with market reality. We’re not afraid to walk away from a listing that doesn’t make sense for your goals or ours. That’s not ego. That’s integrity. And in the long run, it protects everyone involved.
💡 The Big Takeaway
In 2025, sellers want three things:
✅ A strong sales price
✅ A timeline that works for their life
✅ A smooth, low-stress experience
Our process is designed to deliver all three.
We don’t rely on hope. We use data, feedback, and decades of experience to engineer great outcomes. Our pre-marketing approach isn’t a gimmick—it’s a strategic advantage that helps you move faster, smarter, and more confidently.
🎯 Thinking of Selling? Here’s What to Do Next:
If you’re even thinking about selling in the next 6–12 months, let’s talk strategy now. We’ll help you understand your timing options, review the market around you, and walk you through how we’d position your home using the Compass Three-Phase Marketing System.
There’s no cost to the conversation—only upside.
~Trigaci Stiles Group
